FREE DELIVERY FOR BULGARIA within 1-2 days

For the modest fee of 2.90 lv., for our smaller items, and 4.90 lv. for the bulkier ones, we could gift wrap every item of your choice as a present. You can choose which products you want gift wrapped in the checkout, under the product image.

We have free delivery for the whole of Bulgaria. If you order until 4pm, your order will arrive on the next working day. If your order on Friday after 4pm and during the weekend, you can expect your order to arrive on Tuesday the following week.

Availability: Discontinued
Condition: Secong hand
Barcode: 9781857022988
Trade code: 36168

Rupert Sheldrake | Seven Experiments That Could Change The World

12.90 лв.
This product is second hand.
  • Rupert Sheldrake | Seven Experiments That Could Change The World

    'This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies' - Robert Picard, University of Jonkoping, Sweden.

    'Insightful, contextually analytical, yet easy to comprehend, "Strategic Management in the Media" successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed' - Sylvia M. Chan-Olmsted, University of Florida. '...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction' - Gillian Doyle, University of Glasgow. This book is a comprehensive, accessible and expert introduction to strategy within a media management context.


    It is divided into two parts - part one provides an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation.

    The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.