FREE DELIVERY FOR BULGARIA within 1-2 days

For the modest fee of 2.90 lv., for our smaller items, and 4.90 lv. for the bulkier ones, we could gift wrap every item of your choice as a present. You can choose which products you want gift wrapped in the checkout, under the product image.

We have free delivery for the whole of Bulgaria. If you order until 4pm, your order will arrive on the next working day. If your order on Friday after 4pm and during the weekend, you can expect your order to arrive on Tuesday the following week.

Availability: Discontinued
Trade code: 48241

1941 Списание рамкирано - реклама Крем Идеал бръснар

489.90 лв.
  • It is with great pleasure that we present to you the moisturizing cream that leaves the skin feeling as soft as a polished diamond - "Ideal". And we all know that diamonds are a girl's best friend. 

    Of course, maybe you won't find the cream nowadays, but in 1941 it was one of the most widely circulated products of the "Dr. Nikola Chilov" factories, partly thanks to the influence of advertising. Nikola Chilov himself was one of the first Bulgarian entrepreneurs to realize how great the power of representation could be on the mind of the buyer. Here you can see an original vintage ad from the ladies' magazine "Home and Wolrd"- makes up for an unpredictable gift not only for those who appreciate vintage memorabilia, but also for those ladies and gentlemen who possess the talent of selling through charm. 

    Considering the theme of the ad, it would be silly of us not to mention any current or potential barbershops as targets for this gift.  We will take this moment here to add that "Ideal" was also a product for the ladies, which is why you could find it mentioned on the pages of the abovementioned magazine. On the back of this framed composition, you can see part of the creative column of "Home and World": a short story called Mother. Therefore, we dare to suggest that this item would also be an exclusive gift for your parents' or your grandparents' anniversary. 

    The cream itself is a product of the widely known factories named after their creator: Nikola Chilov. In 1914, he turned a small purchase into one of the biggest chemical enterprises on the Balkans, with exports for the USA, Japan, Germany, Great Britain, Italy, etc. Dr. Nikola Chilov remains in the history of Bulgarian production not only with the profits he made for the country, but also with the kind and respectful treatment he gave to his employees.

    Even though today there are only ruins left of the factories, products like this cream and another famous soap remain vividly present in the memories of older generations.

    • Size: 39.5 x 33 x 1.5 cm
    • Certificate
    • Wooden frame
  • • Size: 39.5 x 33 x 1.5 cm
    • Certificate
    • Wooden frame
  • Elephant Bookstore is pleased to offer vintage products with proven origins. In the Elephant Bookstore you can find original posters and billboards (poster art is our passion) since the early 20th century, books, documents and many other types of items directly related to our recent past.

    The original vintage item, this one included, is an example of a wonderful non-standard gift. In fact, our vintage products without exception fall into the category of "non-standard gifts". It is rare to find a product on our market that has such an individual spirit and carries so much history in it.

    We call our vintage gifts exclusive, original (and not only because the products are not reproductions, but really original) and non-traditional, but also successful. The vintage gift is rare, necessarily special, always demonstrates an individual attitude and of course very often guarantees success.