Alan Moore | Do / Design: Why Beauty is Key to Everything
Alan Moore | Do / Design: Why Beauty is Key to Everything
‘An excellent guide to the essence of beauty — the freedom to create it and an argument for its power and importance to the soul.’ Tim Smit, The Eden Project
So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored.
Designer Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples including Pixar, Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?Do Design will inspire you to:
• Improve your creative process
• Raise the quality and craft of your work
• Consider the experience as much as the product
• Adopt simplicity, utility and honesty as guiding principles