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Availability: 1
Cover: Soft
Condition: Secong hand
Barcode: 9780349113463
Trade code: 42758
ISBN: 9780349113463

Malcolm Gladwell | The Tipping Point

29.90 лв.
This product is second hand.
  • How Little Things Can Make a Big Difference
    Copyright: © Malcolm Gladwell 2000
    Introduction copyright: © Malcolm Gladwell 2000


    The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

    "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." - Michael Lewis

    • Language: English
    • Dimensions: 13 х 21 cm
    • Pages: 301
    • Cover: softcover
    • First published: 2000
    • This edition published: 2015