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For the modest fee of 2.90 lv., for our smaller items, and 4.90 lv. for the bulkier ones, we could gift wrap every item of your choice as a present. You can choose which products you want gift wrapped in the checkout, under the product image.

We have free delivery for the whole of Bulgaria. If you order until 4pm, your order will arrive on the next working day. If your order on Friday after 4pm and during the weekend, you can expect your order to arrive on Tuesday the following week.

Availability: Out of stock
Condition: Secong hand
Barcode: 9780749929480
Trade code: 15848
ISBN: 9780749929480
Category: Non-fiction All Books

Seth Godin | Meatball Sundae

Price 17.90 лв.
This product is second hand.

  • Seth Godin | Meatball Sundae

    What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques.

    The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question.

    Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: 'How can we alter our business to become an organization that thrives on new marketing?' Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it.



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