Original vintage fashion magazine | Le Petit Echo de la Mode | 1925-12-13 | Framed
From the industry's iron hand to the gentle fingertips of fashion comes this original 1925 issue of the French vintage magazine Le Petit Echo de la Mode! Elegance, style, charm, charisma, and fluff - those are the essential, not-so-secret, ingredients of Avenue des Champs-Élysées. It looks like the echo of fashion never leaves the world, just like "Chanel" No.5 never leaves the shelves at perfume stores.
Le Petit Echo de la Mode has been one of the most successful weekly periodicals in France, at least for its time-being. Launched in 1878, it lived in the minds and wardrobes of French women more than a century, thanks to senator Charles de Penanster and his wife Claire de Roux. Together, they save the cheap magazine from low circulation, turning it into an instant hit.
What is paradoxical about the edition is that Claire had to work under the male pseudonym Baronne de Clessy, in order to become editor-in-chief and be taken seriously - by society, not by her husband, we hope. Ah, those times when talent and the mere state of being a woman was not enough to have a top role in a women's magazine... Today, at least, we can pay our respect to this vintage gem from a progressive standpoint and with respect for how she has contributed to the fashion and the journalism industries!
Even though the 60s came with a decline in interest, "the small echo" was still in print all the way to 1983. It remains in history as one of the most sold French weeklies. Nowadays, its value lies exactly in its status as a product from the past. Here, at Elephant Bookstore, we have a few of the magazine's issues on offer, each one of them dating back from the 1920s: the era of unstoppable growth for the magazine. This is a unique gift for every fashionista, every devil that wears Prada, everybody who doesn't sleep in sheets at night, but in various fabrics spread on the bed instead. With a frame chosen to fit the style, the weekly would also be an outstanding addition to every vintage enthusiast's collection, or to the headquarters of fashion agencies and media outlets.- • Size: 43 x 36 x 2 cm
• Certificate
• Wooden frame - Elephant Bookstore proudly offers vintage products with proof of origin. Here, you can find original posters, books, magazines, and documents from the 20th Century.
An authentic vintage item like the one here is an example of an excellent original gift. One can rarely find such a unique gift that carries so much of the spirit of the past within it.
We call our vintage gifts exclusive, not only because they are not reproductions, but also because they are unconventional. They are a very special way of showing individuality.
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