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For the modest fee of 2.90 lv., for our smaller items, and 4.90 lv. for the bulkier ones, we could gift wrap every item of your choice as a present. You can choose which products you want gift wrapped in the checkout, under the product image.

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Availability: Out of stock
Condition: Secong hand
Barcode: 9781471138928
Trade code: 56311
ISBN: 9781471138928
Category: Non-fiction All Books

Chip Kidd | Judge this

Price 26.90 лв. (€13.75)
This product is second hand.
  • Part of the TED series: Judge This!

    First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how strongly we feel. This is especially true when it comes to design. And design is all around us, secretly shaping our world in ways we rarely recognize. Except if you yourself are a designer, like Chip Kidd.

    In Judge This, the reader travels through a day in the life of renowned designer Chip Kidd as he takes in first impressions of all kinds. We follow this visual journey with Kidd as he encounters and engages with everyday design, breaking down the good, the bad, the absurd and the brilliant as only a designer can. From the design of the paper you read in the morning to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd will reveal the hidden secrets behind each of the design choices, with a healthy dose of humor, expertise and, of course, judgment as he goes.

    Kidd's observations on the power of first impressions resonate well beyond the objects he's examining. The simple (and often hilarious) wisdom he offers holds meaning for anyone in business, who needs to make a first impression on colleagues or customers. His visual tour of the world around him will hold and interest anyone with a sense of curiosity about popular culture, design and New York.
  • • Language: English
    • Format: 14 x 17 cm
    • Volume: 144 pages
    • Cover: paperback
    • Year of issue: 2015


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