Original vintage fashion magazine | Le Petit Echo de la Mode| 1925-09-27 | Framed
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Behold: here, you have one of the most successful weekly fashion periodicals in France, at least for its time being, from the late 19th to the late 20th century. Your daughter won't stop begging for a new dress, only to ruin it while running around with her little cousins during the Christmas holidays? Le Petit Echo de la Mode has all the right answers, tips and tricks that you need, to solve the issues at home... at the 1920s home. But, as the saying goes, every new is well-forgotten old, so you never know whether the December 1925 cover can help you tame a rebellious child.
Launched in 1878, Le Petit Echo de la Mode lived in the minds and wardrobes of French women for more than a century, thanks to senator Charles de Penanster and his wife Claire de Roux. Together, they saved the cheap magazine from low circulation, turning it into an instant hit.
What is paradoxical about the edition is that Claire had to work under the male pseudonym Baronne de Clessy, in order to become editor-in-chief and be taken seriously - by society, not by her husband, we hope. Ah, those times when talent and the mere state of being a woman were not enough to have a top role in a women's fashion magazine... Today, at least, we can pay our respect to this vintage gem from a progressive standpoint and with respect for how she contributed to the fashion and journalism industries!
Even though the 60s came with a decline in interest, "the small echo" was still in print all the way to 1983. It remains in history as one of the most sold French weeklies. Nowadays, its value lies exactly in its status as a product from the past. Here, at Elephant Bookstore, we have a few of the magazine's issues on offer, each one of them dating back from the 1920s: the era of unstoppable growth for the magazine. This is a unique gift for every fashionista, every devil that wears Prada, everybody who doesn't sleep in sheets at night, but in various fabrics spread on the bed instead. With a frame chosen to fit the style, the weekly would also be an outstanding addition to every vintage enthusiast's collection, or to the headquarters of fashion agencies and media outlets. - • Size: 43 x 36 x 2 cm
• Certificate
• Wooden frame
- Elephant Bookstore proudly offers vintage products with proof of origin. Here, you can find original posters, books, magazines, and documents from the 20th Century.
An authentic vintage item like the one here is an example of an excellent original gift. One can rarely find such a unique gift that carries so much of the spirit of the past within it.
We call our vintage gifts exclusive, not only because they are not reproductions, but also because they are unconventional. They are a very special way of showing individuality.
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