FREE DELIVERY FOR BULGARIA within 1-2 days

Gift packaging >

Free delivery >

FREE DELIVERY FOR BULGARIA within 1-2 days

For the modest fee of 2.90 €, for our smaller items, and 4.90 € for the bulkier ones, we could gift wrap every item of your choice as a present. You can choose which products you want gift wrapped in the checkout, under the product image.

We have free delivery for the whole of Bulgaria. If you order until 4pm, your order will arrive on the next working day. If your order on Friday after 4pm and during the weekend, you can expect your order to arrive on Tuesday the following week.

Availability: Discontinued
Condition: Secong hand
Barcode: 9781416526667
Trade code: 33120
ISBN: 9781416526667
Category: Non-fiction All Books

Seth Godin | Permission Marketing

Price 17.84€ (34.90 лв.)
This product is second hand.

  • Seth Godin | Permission Marketing

    Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing.

    Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services.

    By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.



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